Pret
custom typefaceretailTitans of the workday lunch scene, Pret A Manger has grown exponentially since establishing its first location in London in 1983, with over 12,000 employees and 450 locations in the UK and internationally. Working with JKR London, a challenging two years of pandemic inspired a shift in the brand's focus. The 2022 rebrand coincided with an expansion into new markets and a new tagline, “Pret makes every day”, referencing both their freshly made ingredients and their loyal customer base.
- Typeface
- Star Serif
- Comissioner
- JKR, London
- Year
- 2022
- Styles
- 2 Styles — Headline, Subhead
- Coverage
- Adobe Latin-A Extended
- Classification
- Display Serif
- URL
- jkrglobal.com
- pret.co.uk